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La popolarità delle reti sociali su Internet è in costante aumento, tanto che nomi come Facebook, Twitter, YouTube o LinkedIn suonano ormai come familiari. Tuttavia i social network non sono semplici siti, ma una modalità di interazione sociale, di relazione, resa possibile dalla tecnologia e basata sulle nostre vite reali: una nuova forma di socialità che ha un impatto centrale sulle attività di chi si occupa di informazione, comunicazione, educazione. Questo testo è una guida che, attraverso lanalisi di casi di successo e delle problematiche di cui tenere conto, conduce dalla storia e dagli scenari delle reti sociali attraverso la descrizione degli strumenti e delle strategie, per arrivare alla modulazione della comunicazione più efficace.Argomenti in breveSocial network: storia, definizione, tipologie, terminologiaImpostare una strategia di comunicazioneFacebook, Twitter, YouTube, LinkedIn e altri strumentiDalle celebrity ai politici: come gestire lidentità digitaleEssere subito operativi scegliendo unagenzia o formando uno staffAscoltare cosa dice la ReteCrisis management sui social networkCrowd marketing: lavorare con i consumatori per creare prodotti e comunicazione
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