BOOK Happily Ever After: Fairy Tales, Children, and the Culture Industry by Jack D. Zipes spanish finder book tom via

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Book description

Book description
Every culture has its own fairy and folk tales. This book was a collection of essays that Zipes printed in other publications. The perspective that I got from the essays was that they were mostly about Disney and its effects on the world. It also focused on the marketing of products related to the Disney machine. Zipes related how a child could be very into one character or film and then want everything associated with it. Marketing towards children has been around for decades, and many of us have nagged our parents for things. So this book was less about fairy tales and more about how the stories have been changed to fit into modern culture and marketing.
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