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Book description

Book description
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The authors depth of insight and experience of the real world of market research is evident throughout this book.
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BETTER The Practice of Market Research: An Introduction by Yvonne Mcgivern download acquire buy shop ipad

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