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Book description

Book description
How to do better creative work is a self-help book aimed at all people working for an advertising agency. Basically most of the advice it covers is included in David Ogilvys On Advertising , but there are some crucial exceptions. There is an ad-by-ad analysis of successful campaigns. There is also an emphasis on knowing as much as you can about the subject of advertising. The advertiser must make his job his area of expertise, if he is to convince the client of the value of the idea he is selling. The opinion of a creative director with years worth of experience is worth more than that of those who have never thought seriously about advertising before. In short, the book emphasises the importance of doing your own research and spending enough time on your work. Thats always sound advice.Note: it is very hard to see the illustrations in the kindle edition of this book-do get a paperback copy if you can.
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