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1. What does the marketing term "traffic" means? Which sources of traffic do you know (e.g. ads in Facebook)?

The word "traffic" in the Internet marketing community - is the flow of visitors to the site. The site can have many sources of ads traffic, as for me, I know: ads on Facebook (Instagram), Google ads, Quora ads, Amazon ads, LinkedIn ads, Microsoft ads and ads on Pinterest.

2. Do you know what A/B Testing means? Please, describe in a few words

With A/B testing, the ad setter can check what words, such as headline, will increase the conversion of this ad. If the conversion rate of the ad is 1%, and the ad setter needs

3%, you can use A/B testing to see what changes can increase the conversion rate.

3. What is CTR? How do marketers measure it, why is it useful?

It is the ratio of people who click on ads, to people who just view ads (clicks to impressions). For marketers, the CTR value shows the effectiveness of the advertising campaign. If the % CTR is small, you need to do A/B testing to increase the CTR %, for example.

4. Let's imagine that you have a marketing campaign which is generating traffic. You see that today traffic has stopped although you didn't change any settings. Please, formulate a short e-mail to your traffic manager explaining the problem to him and asking to investigate.

Hi Nick! I saw this morning, that our ads metric dropped to almost zero. And I didn't make any changes in the advertising campaigns by the way. Can you please find out what the problem is? I think our advertising accounts might be banned, please check them first. Thank you!

5. Describe, please, why you want to work as a media buyer?

I want to work as a media buyer because it's a dynamic and flexible job, so it's always interesting. I understand that, if you wanna always run advertising campaigns effectively, you have to always change your algorithms depending on the situation. I've also always been interested in marketing, I set up my Facebook and Google ads campaigns, and I want to learn more.