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1: https://courses.lumenlearning.com/boundless-marketing/chapter/the-advertising-campaign/
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2: https://quizlet.com/225677706/marketing-management-chap-20-flash-cards/
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3: https://en.wikipedia.org/wiki/Advertising_media_selection
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4: https://vpmrzshahcollege.edu.in/MCQQB/TYBMS_MPM1.pdf
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5: https://www.managementstudyguide.com/advertising-scheduling-models.htm
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6: https://www.transformationmarketing.com/media-scheduling-advertise/
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7: https://www.easynotecards.com/notecard_set/104987
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8: https://www.investopedia.com/terms/f/flighting.asp
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9: https://store.samhsa.gov/sites/default/files/d7/priv/sma14-4816.pdf
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10: https://www.dni.gov/files/documents/GlobalTrends_2030.pdf
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11: https://books.google.com/books?id=EAcAAAAAMBAJ&pg=PA2&lpg=PA2&dq=In+which+of+the+following+types+of+advertising+timing+patterns+do+exposures+appear+evenly+throughout+a+given+period?%0AO+concentration%0AO+pulsing%0AO+flighting%0AO+continuity%0Ao+o+o&source=bl&ots=chgrc4ZPSO&sig=ACfU3U2W-ZNy7-LvAkv8z8KwZlIzH9C17w&hl=en&sa=X&ved=2ahUKEwjMubLHk_z0AhXLB50JHbcXCeoQ6AF6BAg8EAM
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