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1: https://quizlet.com/208351100/marketing-chapter-20-flash-cards/
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2: https://courses.lumenlearning.com/boundless-marketing/chapter/the-advertising-campaign/
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3: https://quizlet.com/225677706/marketing-management-chap-20-flash-cards/
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4: https://www.easynotecards.com/notecard_set/104987
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5: https://www.investopedia.com/terms/f/flighting.asp
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6: https://www.yourarticlelibrary.com/advertising/media-scheduling-types-strategies-and-factors/48667
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7: https://www.chegg.com/flashcards/chp-15-test-3-dfb26caa-4598-4fc4-9708-b09109e1af67/deck
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8: https://en.wikipedia.org/wiki/Advertising_media_selection
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9: https://vpmrzshahcollege.edu.in/MCQQB/TYBMS_MPM1.pdf
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10: https://www.aai.ie/resources/uploads/Glossary_of_Advertising_Terms.pdf
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11: https://books.google.com/books?id=4gsAAAAAMBAJ&pg=PA2&lpg=PA2&dq=is+an+advertising+timing+pattern+that+calls+for+advertising+during+a+certain+period,+followed+by+a+period+with+no+advertising,+followed+by+a+second+specific+period+of+advertising+activity.%0AO+Pulsing%0AO+Continuity%0AO+Flighting%0AO+Concentration&source=bl&ots=fYvy8ncicW&sig=ACfU3U2t9wGn8yJ14igOF_2kMa9doz-O0Q&hl=en&sa=X&ved=2ahUKEwiHn663k_z0AhWBW80KHeNpAssQ6AF6BAglEAM
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