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Google search results:
1: https://www.lairedigital.com/blog/marketing-plan-vs-marketing-strategy
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2: https://corporatefinanceinstitute.com/resources/knowledge/strategy/marketing-plan/
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3: https://www.infoentrepreneurs.org/en/guides/write-a-marketing-plan/
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4: https://mcb.unco.edu/students/ets-resources/ETS-Marketing-Strategy-Review.doc
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5: https://www.investopedia.com/terms/m/marketing-strategy.asp
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6: https://www.investopedia.com/terms/m/marketing-plan.asp
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7: https://courses.lumenlearning.com/vccs-mkt100-17fa/chapter/outcome-role-of-marketing-plan/
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8: https://en.wikipedia.org/wiki/Marketing_plan
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9: http://www.cengage.com/resource_uploads/downloads/0170186288_243672.pdf
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10: https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/how%20six%20companies%20are%20using%20technology%20and%20data%20to%20transform%20themselves/the-next-normal-the-recovery-will-be-digital.pdf
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11: https://pt.scribd.com/presentation/457122968/PBM-Module-2
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