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Free decentralized WI-FI network powered by blockchain.
World Wi-Fi is a free decentralized wi-fi network based on private routers, most of them are residential. Every router owner may share exceed broadband capacity and allow users to connect to the free internet and earn cryptocurrency. Users will watch short advertisement while connecting, and start browsing the free internet. Advertisers will pay directly to the router owners for each ad view on their network. Win-Win for everyone. World Wi-Fi is an global project built by the community.
World WI-FI is based on our two highly successful existing businesses. “Radius Wi-Fi” hotspot and “Adrenta” marketplace. They operate in 80 cities with the total staff of more than 100 employees. We have analyzed the existing business models and understand that blockchain is a perfect technology to create a global decentralized Wi-Fi network and to make this network free for guest users by advertising. A demo version of World Wi-Fi has been launched and is available for evaluation.
Advertising market
Internet advertising costs continue to increase as well. According to the forecasts by Zenithmedia, the market will increase by 13% and reach the value of $205 billion in 2017. The share of Internet advertising will increase from 34 to 36.9% of the total volume of the advertising market. It is important to point out the major part of advertising budgets are spent inappropriately. In general, about 44 cents per dollar in the advertising budget are paid to agents as opposed to directly distributing the ad campaign. The market is regulated by large platforms, whose operations are not transparent: orders are being repurchased, traffic becomes inappropriate, frequently, bots are being used instead of real people statistics. For this reason, advertisers never know for sure what they have paid for: they cannot be sure whether the target audience has seen the advertisement or not, and what was the reason for a conversion. The demand for Wi-Fi advertising is growing. There is a high accuracy and strong possibility that a real user will see it. The Wi-Fi advertising market has been occupied by local monopolists, based on geographical position and little else.
Restaurant and shopping mall networks broadcast advertisements when there is open Wi-Fi in their premises but often this is an expense item for the venue – a monthly fee for Internet access. Dierent telecom operators have dierent targeting and conversion methods. Rarely is there a Wi-Fi access point that does not cost the venue additional money rather than make money based on advertising or sales (click through). At present there is no uni‑ed Wi-Fi advertising market, and pricing is often chaotic. Most of the companies charge based per 1000 ad exposures.
New advertising network
Modern advertising networks, e.g. AdSense, charge high fees. Advertising sales people need to share 30-50% of the revenue with the platform, and this in turn is spent on compensation of ‑nancial and bureaucratic costs of the advertising network. Today, only a few companies and some popular bloggers and inuencers whose platforms have a large amount of trac may count on signi‑cant advertising income. World Wi-Fi provides access to a wide audience for the advertisers by means of connection to many small private routers and sites. The owners of Internet access points are able to earn money by means of broadcast of these advertisements. It is a natural market, data based, geo location based and need based. This is the way the advertising market inside the World Wi-Fi network is planned.
Blockchain
Blockchain technology can make transactions between the participants of the process fast and inexpensive and ensures that the parties have mutual guaranties thanks to smart contracts. Blockchain also gives advertisers absolutely reliable and transparent information on any advertising campaign being conducted.
Business model
World Wi-Fi Business Model World Wi-Fi charges advertisers a fee of 5% of the cost of the advertising shown in the network of connected routers. The fee applies when generating a budget before allocation of tokens to router owners. Router revenue from ad views is generated in tokens, to simplify calculation we use advertising costs in $, based on average cost of targeted advertising in Wi-Fi networks. The World Wi-Fi project is cost-eective, it motivates the community in the creation of a scalable free global Internet network and it aims to achieve a turnover in excess $1 billion per year after 3 years of operation.
WeToken value
The average market cost of 10 impressions of targeted advertising in Wi-Fi networks is $ 0.30. Thus, the price of the token on TOKEN SALE
(1 WT = 0.1 $) is the original discount. With the development of the World Wi-Fi project, the demand for tokens will grow, advertisers will buy an increasing number of tokens on the market to implement their advertising campaigns.
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