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We all rely on specific tools to do our jobs as SEO professionals.

Often we gravitate toward the tools that save us the most time while also providing us with the best insights.

With the number of tools available and the increasing costs of many of the leading platforms, we have to demand more than ever out of the technology we use.

The challenge in this is that our reliance on tools can keep us too deep in our silos and in our SEO ways of thinking.

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There are seven distinct things that SEO tools can��t tell us that we need to remain aware of and push to close the gaps on.

This mix of tools in our stack includes those we��ve relied on for a long time as well as those that we��re testing out or that have emerged recently.