04 فك تشفير سوق B2B

BDI

فك تشفير سوق B2B - نظرة عامة

فك تشفير سوق B2B

1 مقدمة إلى سوق B2B

1.1 لماذا يجب على BD دراسة أسواق B2B؟

1.2 تعريف سوق B2B

1.3 الاختلافات الرئيسية بين أسواق B2B وB2C

2 فهم سوق B2B

2.1 فهم عملية الشراء B2B

2.2 العوامل المؤثرة على قرار الشراء بين الشركات

2.3 الأسواق المؤسسية والحكومية

3 استراتيجيات التسويق والمبيعات B2B

3.1 كيفية تحديد أسواق B2B المستهدفة

3.2 تطوير عرض قيمة فريد

3.3 توليد العملاء المحتملين في التسويق B2B

3.4 أدوات لتوليد العملاء المحتملين في B2B (LinkedIn)

3.5 مقدمة إلى قنوات B2B

دراسة الحالة

4 دورة اختتام

4.1 الاستنتاج

4.2 المصطلحات الرئيسية والموارد الإضافية

4.3 الخطوات التالية

أيها المدرب اعرض العلاقة بين عناوين الدورة التدريبية التالية حتى يكون لدي رؤية شاملة للموضوع القادم قبل الدرس.

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Decoding B2B Market: Chapter List

1. Introduction to B2B Markets:

• 1.1. Why Study B2B Markets? (Benefits & Applications)
• 1.2. Definition & Scope of B2B Markets (Types & Examples)
• 1.3. Key Differences between B2B and B2C Markets (Decision Process, Relationships, etc.)
• 1.4. Understanding the B2B Market Landscape (Current Trends & Challenges)

2. Demystifying the B2B Buying Process:

• 2.1. Stages of the B2B Buying Journey (Awareness, Consideration, Decision, Action)
• 2.2. Factors Influencing B2B Purchasing Decisions (Needs, Budget, Relationships, etc.)
• 2.3. Stakeholders in B2B Buying Groups (Roles & Responsibilities)
• 2.4. Case Study: Analyzing a Real-World B2B Purchase Decision
• 2.5. Quiz & Discussion: Applying Your Knowledge

3. Mastering B2B Marketing and Sales Strategies:

• 3.1. Defining Your Ideal B2B Customer Profile (Targeting & Segmentation)
• 3.2. Crafting a Compelling Value Proposition for B2B Markets (Differentiation & Benefits)
• 3.3. Effective Lead Generation Strategies in B2B (Content Marketing, Social Selling, etc.)
• 3.4. Leveraging Powerful B2B Marketing Tools (LinkedIn, CRMs, Marketing Automation)
• 3.5. Navigating the B2B Marketing Channel Ecosystem (Direct Sales, Channels, Partnerships)
• 3.6. Case Study: Evaluating a Successful B2B Marketing Campaign
• 3.7. Group Activity: Developing Your Own B2B Marketing Strategy

4. B2B Success: Wrap Up and Next Steps:

• 4.1. Key Terminology and Glossary of B2B Terms
• 4.2. Additional Resources and Recommended Readings
• 4.3. Next Steps in Your B2B Market Expertise Journey (Continuing Education & Career Paths)
• 4.4. Final Exam: Testing Your Understanding of B2B Markets

Decoding B2B Market Course Structure

Decoding B2B Market

1 Introduction to B2B Market

1.1 why should a BD study B2B markets?

1.2 Definition of a B2B Market

1.3 Key differences between B2B and B2C Markets

2 Understanding B2B Market

2.1 Understanding the B2B Buying Process

2.2 Factors Influencing B2B Purchasing Decision

2.3 Institutional and Governmental Markets

2.4 Quiz 1

discussion

Discussion 4

3 B2B Marketing and Sales Strategies

3.1 How to define your target B2B Markets

3.2 Developing a Unique Value Proposition

3.3 Lead Generation in B2B Marketing

3.4 Tools for lead generation in B2B (LinkedIn)

3.5 Introduction to B2B channels

3.6 Quiz 2

Case study

Case study

4 Course Wrap Up

4.1 Conclusion

4.2 Key Terminology and Additional Resources

4.3 Next steps

final exam

Final Exam

Assignment

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Assignment