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Version #1 - With source annotations
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What Are The Key Benefits Of Watching Ott Streaming Content?
If OTT services change the way we watch television, the way advertisers reach their audiences will also change. With cable providers in the mix, many of which offer Internet services, major channel networks are not only giving away their shows, but are also following OTT audiences through digital streaming apps, platforms and more. Given the growing popularity of streaming services in the future, OTT platforms will see more advertisers searching for ways to reach their audiences. [Sources: 6, 13, 16]
This means that the delivery of OTT content, especially live streaming and on demand video, becomes a viable and attractive channel for advertisers to achieve their marketing objectives. OTT and CTV advertising is growing and becoming increasingly popular with advertisers. [Sources: 1, 16]
OT advertising is a strategy to connect with audiences that you cannot find if they turn away from traditional television and other media. The exact number of people that you can reach varies depending on the platform you use and the programs you target, but the fact is that OTT advertising opens doors that would otherwise be closed to other marketing channels. [Sources: 3, 7]
Ads with OTT have the ability to reach a large number of people with relevant interests. OTT advertisers can place ads to specific people based on their behavior, just as they do with video advertising. If you use OTT, you can use targeted ads that deliver better results because your ads appear alongside on-demand content and are not programmed live. [Sources: 7, 14]
OTT Viewing combines the premium content of traditional television with digital advertising power. It creates a compelling environment for viewers to engage with advertisers "content and messages. OTT ads need to be upgraded from traditional TV commercials to provide a more personalised experience tailored to the needs of viewers. [Sources: 2, 14]
Given that OTT advertising comes from digital streams, OTT offers granular ad targeting capabilities. Based on this approach, CPMs and advertisers can pay for OTT ads regardless of how the audience sees them, making OTT one of the most cost-effective channels. OTT marketing is similar to traditional media advertising, which took place in songs and episodes, but is passed on to streaming media via OTT platforms. [Sources: 7, 9, 14]
Publishers streaming videos via OTT channels offer access to valuable user data and real-time analysis of what they see, what they like and what ads they value, all of which are playing an increasing role. Unlike traditional measures of television consumption, which rely on large sample sizes to extrapolate and interpret data, OTT advertising provides greater transparency about who is watching and delivering content. [Sources: 2, 15]
With viewers moving into OTT space, the ability to show viewers personalized advertising and track click-through rates means that marketers can benefit from the old media in terms of attractive content packages and the modern ability to quantify impact and leverage. With better data and analysis, OTT platforms offer advertisers the advantage of analyzing their audience what they want, how their tastes are served, and how conversions are facilitated. [Sources: 9, 12]
If you're a content creator, OTT services are a great way to showcase your content to a wider audience. OTT - streaming is important given the popularity of services like Netflix, Hulu, YouTube and traditional television if you want to connect with an audience. [Sources: 0, 7]
While people often think that OTT content includes video-on-demand content, it actually includes audio streaming and messaging services as well as VoIP over the Internet services. OTT media services are often referred to as audio messaging services or Internet-based telephone solutions when applied to online video platforms. [Sources: 0, 10]
By bypassing traditional media networks’ constraints, OTT platforms provide better access to the content the audience wants and allow them to access it in their spare time. Whether it's live streaming of real-time events, video-on-demand catalogs or recorded performances, OTA broadcasts are the best vehicle for delivering modern content. OTT content can be consumed on mobile devices via an OTT-based video-on-demand model. [Sources: 3, 10]
When using OTT, users do not need to be a pay TV or cable provider to watch content, because most is available over the Internet. Users can use an OTT box or streaming device to watch content on an internet-connected TV, mobile phone or laptop. [Sources: 1]
Subscriptions allow viewers to become Prime members and subscribe to OTT platforms where they can watch diverse and unlimited content. OTT services make it easy for viewers to watch their favourite content anywhere. Users do not need to subscribe to a traditional cable or satellite provider to access TV and video content and can also watch it on various devices such as tablets, phones, laptops, desktops and TVs. [Sources: 11, 12]
Over the past decade there has been a huge uptake of over-the-top OTT content, where viewers can access their favorite shows and videos over the Internet rather than via a linear cable or satellite connection. Thanks to the easy accessibility of different types of content and live streaming options, viewers and creators alike prefer OTT services. OTT content - TV shows and movies streamed over the Internet to connected devices (OTT devices such as Roku, Chromecast, and Smart TVs) - is the next evolutionary step in watching traditional television programs. [Sources: 0, 15, 16]
##### Sources #####
[0]: https://www.adamenfroy.com/what-is-ott
[1]: https://www.knorex.com/blog/articles/what-is-ott-vs-ctv
[2]: https://www.bsgroup.eu/blog/ott-and-sports-a-match-made-in-heaven/
[3]: https://www.meredithkansascity.com/blog/the-true-power-of-ott
[4]: https://www.telestream.net/video/solutions/what-is-ott.htm
[5]: https://www.tapjoy.com/resources/what-is-ott/
[6]: https://mediashark.co/10-benefits-of-using-ott-marketing/
[7]: https://blog.coxnext.com/6-benefits-to-ott-advertising
[8]: https://www.mdtc.net/5-things-to-know-about-over-the-top-services/
[9]: https://www.adjust.com/glossary/ott-over-the-top/
[10]: https://www.dacast.com/blog/ott-streaming/
[11]: https://www.oracle.com/cx/advertising/measure-campaign-effectiveness/ctv-vs-ott/
[12]: https://liveinspiredmag.com/2020/10/20/what-is-the-ott-platform-what-are-the-benefits-of-ott-platform/
[13]: https://www.endavomedia.com/what-is-ott/
[14]: https://www.cincopa.com/blog/understanding-linear-tv-and-how-it-is-different-from-ott/
[15]: https://www.kobadvertising.com/what-are-the-major-benefits-of-ott/
[16]: https://theviewpoint.com/insights/blog/the-future-of-ott-what-lies-ahead-for-the-industry/
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Version #2 - Without source annotations
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What Are The Key Benefits Of Watching Ott Streaming Content?
If OTT services change the way we watch television, the way advertisers reach their audiences will also change. With cable providers in the mix, many of which offer Internet services, major channel networks are not only giving away their shows, but are also following OTT audiences through digital streaming apps, platforms and more. Given the growing popularity of streaming services in the future, OTT platforms will see more advertisers searching for ways to reach their audiences.
This means that the delivery of OTT content, especially live streaming and on demand video, becomes a viable and attractive channel for advertisers to achieve their marketing objectives. OTT and CTV advertising is growing and becoming increasingly popular with advertisers.
OT advertising is a strategy to connect with audiences that you cannot find if they turn away from traditional television and other media. The exact number of people that you can reach varies depending on the platform you use and the programs you target, but the fact is that OTT advertising opens doors that would otherwise be closed to other marketing channels.
Ads with OTT have the ability to reach a large number of people with relevant interests. OTT advertisers can place ads to specific people based on their behavior, just as they do with video advertising. If you use OTT, you can use targeted ads that deliver better results because your ads appear alongside on-demand content and are not programmed live.
OTT Viewing combines the premium content of traditional television with digital advertising power. It creates a compelling environment for viewers to engage with advertisers "content and messages. OTT ads need to be upgraded from traditional TV commercials to provide a more personalised experience tailored to the needs of viewers.
Given that OTT advertising comes from digital streams, OTT offers granular ad targeting capabilities. Based on this approach, CPMs and advertisers can pay for OTT ads regardless of how the audience sees them, making OTT one of the most cost-effective channels. OTT marketing is similar to traditional media advertising, which took place in songs and episodes, but is passed on to streaming media via OTT platforms.
Publishers streaming videos via OTT channels offer access to valuable user data and real-time analysis of what they see, what they like and what ads they value, all of which are playing an increasing role. Unlike traditional measures of television consumption, which rely on large sample sizes to extrapolate and interpret data, OTT advertising provides greater transparency about who is watching and delivering content.
With viewers moving into OTT space, the ability to show viewers personalized advertising and track click-through rates means that marketers can benefit from the old media in terms of attractive content packages and the modern ability to quantify impact and leverage. With better data and analysis, OTT platforms offer advertisers the advantage of analyzing their audience what they want, how their tastes are served, and how conversions are facilitated.
If you're a content creator, OTT services are a great way to showcase your content to a wider audience. OTT - streaming is important given the popularity of services like Netflix, Hulu, YouTube and traditional television if you want to connect with an audience.
While people often think that OTT content includes video-on-demand content, it actually includes audio streaming and messaging services as well as VoIP over the Internet services. OTT media services are often referred to as audio messaging services or Internet-based telephone solutions when applied to online video platforms.
By bypassing traditional media networks’ constraints, OTT platforms provide better access to the content the audience wants and allow them to access it in their spare time. Whether it's live streaming of real-time events, video-on-demand catalogs or recorded performances, OTA broadcasts are the best vehicle for delivering modern content. OTT content can be consumed on mobile devices via an OTT-based video-on-demand model.
When using OTT, users do not need to be a pay TV or cable provider to watch content, because most is available over the Internet. Users can use an OTT box or streaming device to watch content on an internet-connected TV, mobile phone or laptop.
Subscriptions allow viewers to become Prime members and subscribe to OTT platforms where they can watch diverse and unlimited content. OTT services make it easy for viewers to watch their favourite content anywhere. Users do not need to subscribe to a traditional cable or satellite provider to access TV and video content and can also watch it on various devices such as tablets, phones, laptops, desktops and TVs.
Over the past decade there has been a huge uptake of over-the-top OTT content, where viewers can access their favorite shows and videos over the Internet rather than via a linear cable or satellite connection. Thanks to the easy accessibility of different types of content and live streaming options, viewers and creators alike prefer OTT services. OTT content - TV shows and movies streamed over the Internet to connected devices (OTT devices such as Roku, Chromecast, and Smart TVs) - is the next evolutionary step in watching traditional television programs.