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Version #1 - With source annotations
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Benefits Of Ott Platform Movie Release In Present Time
OT refers to streaming services that deliver content over the Internet to people to entertain them. Since the start of the pandemic, cinemas have closed because of OTT platforms such as Netflix, Amazon Prime and Hotstar. Theatre owners are grappling with the fear that OTT platforms will transform the entire cinema experience and that people will not return in the same numbers as before the crisis. [Sources: 4]
OTT or over-the-top services are called OTT because they stream media to viewers over the internet. OTT platforms are Internet-based streaming services that provide you with content such as movies, television series, documentaries, etc. An OTT service uses an internet connection to play a TV show or film. [Sources: 2, 7, 10]
Since many OTT services operate on a paid subscription basis, a large number of advertisements and tiered packages allow users to pay for an ads-free experience. On an OTT platform, you can watch the content without advertisements and this gives users a good experience as they can watch the video content for a limited time. As these are films that benefit from an ad-free environment, people can watch films at the right time and in the comfortable place of the platform they use most. [Sources: 8, 14, 16]
There are several OTT providers in India, with Netflix, Amazon, Disney + and Hotstar making up the majority of users. However, there are several in-house vendors such as Voot, SonyLiv, Zee5, Erosnow and Altbalaji that compete with them and have made a solid impression on the market. Young and urban audiences have access to OTT content providers and they subscribe to them and enjoy watching unlimited films on their own at a convenient time. [Sources: 2, 5]
Netflix, Amazon, Hulu, YouTube and Hotstar have become buzzwords and people have access to them all. You can watch broadcast videos (traditional cable or satellite television) or stream them over the Internet. Popular OTT providers include Netflix, Amazon Prime Video and Hulu. [Sources: 3, 10, 13]
On the other hand, OTT content also provides advertisers the opportunity to benefit from addressable advertising that can be personalized to play different ads to different viewers based on demographics and interests. Addressable advertising on OTT allows you to target consumers for maximum engagement. In many ways, OTT platforms and movie theaters help each other by competing with each other, by pushing viewers to want more content from each other. [Sources: 11, 13]
The advent of OTT has made watching movies more convenient, accessible and affordable for a broader user segment. Film producers have recognized that OTT release platforms provide access to a larger and broader audience for smaller budget films without big stars. Entertainers, advertisers and marketers use the OTT platform to show new films as well as advertising products and services via live video streaming. [Sources: 1, 10, 12]
We can enjoy OTT content from the comfort of our sofa, on our journey or even in bed. Just as a few years ago we watched movies, today we watch movies on our TV in the cinema, today we can watch them on our mobile or smart TV, in the comfort of our homes or on various OTT platforms. With different Ott platforms, you can enjoy different types of content on two OTT platforms and content for different movies is available on more than one Ott platform. [Sources: 8]
There are positive and negatives of streaming platforms for cinema releases as many independent production houses restrict their choice of cinemas to streaming services depending on film type and niche audience. OTT Platform Movie Release is another game that allows content creators to follow their unique strategy and stand out from the crowd. Films released on streaming platforms can attract international attention and viewers without the additional efforts of filmmakers. [Sources: 1, 9]
OT, an online streaming platform, intends to publish films about its series by creating a series of short films so that cinemas are not damaged by the fact that they are closed during the Corona period. The pageantry and glory of the cinema release is approaching and OTT platforms are stealing the thunder from cinemas, which has sparked a debate in the film industry about high decibels. The OTT platform option seems to have become the only option for film producers in this unprecedented era. [Sources: 0, 1, 15]
Nowadays, when a film is released on OTT, the OTT rights generate 80 percent of the revenues and the satellite rights 20 percent of the profits. It is said that a filmmaker with an OTT release can make a profit of Rs 10 crore. In a direct OTA release, the OTA rights account for the entire revenue (80 percent), while the satellite rights contribute 15-20 percent depending on the movie, " said Shailesh Kapoor, founder and CEO of Ormax Media, a media consulting firm. [Sources: 3, 15]
Many film producers and production companies believe the OTT post-crisis release platform will become an integral part of their business model. Small and medium-sized films will benefit from OTT releases because they generate certain revenues, but there is a downside risk if they fail at the box office, said Shailesh Kapoor, founder and CEO of Ormax Media, a media consulting firm. Even if a movie that is to be released in cinemas decides to release in OTA cinemas it will never amass the kind of revenue it had before, and in my opinion OTA platform is much more lucrative, said Mohan Umrotkar, CEO of the Carnival Cinema multiplex chain. [Sources: 1, 15]
To compensate for the loss of delayed films in this unprecedented time, film producers see OTT as the only platform that can reduce their losses. However, content creators and film producers are not fearless enough to think of new ideas to recoup the cost of selling their rights on OTT video platforms. [Sources: 1, 5]
##### Sources #####
[0]: https://www.viralspeaker.com/2021/08/what-is-ott-what-are-advantages.html
[1]: https://corp.phando.com/benefits-of-ott-platform-movie-release-in-present-times/
[2]: https://wearethewriters.com/how-to-release-a-movie-on-ott-platforms/
[3]: https://www.informalnewz.com/what-is-ott-platform-and-how-do-movies-make-money-here/
[4]: https://www.eatmy.news/2021/01/ott-platforms-wholesome-new-era-of.html
[5]: http://www.ultraindia.com/blog/ott-video-platform-benefits-filmmakers-audiences-alike/
[6]: https://www.telestream.net/video/solutions/what-is-ott.htm
[7]: https://www.mdtc.net/5-things-to-know-about-over-the-top-services/
[8]: https://basictech.net/technology/what-is-ott-platform/
[9]: https://www.spcinecorp.com/advantages-and-disadvantages-of-releasing-new-movies-on-streaming-platforms/
[10]: https://liveinspiredmag.com/2020/10/20/what-is-the-ott-platform-what-are-the-benefits-of-ott-platform/
[11]: https://mybestguide.com/entertainment/ott-platform-vs-theatres/
[12]: https://brandequity.economictimes.indiatimes.com/news/media/how-ott-market-will-be-a-game-changer-for-the-film-industry/75658326
[13]: https://powerdigitalmarketing.com/blog/benefits-of-ott-advertising/
[14]: https://brandsandfilms.com/2021/05/what-you-need-to-know-to-release-a-movie-on-ott-platforms/
[15]: https://www.thehindubusinessline.com/news/variety/will-ott-supplant-cinemas-or-can-they-co-exist/article31999221.ece
[16]: https://www.adjust.com/glossary/ott-over-the-top/
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Version #2 - Without source annotations
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Benefits Of Ott Platform Movie Release In Present Time
OT refers to streaming services that deliver content over the Internet to people to entertain them. Since the start of the pandemic, cinemas have closed because of OTT platforms such as Netflix, Amazon Prime and Hotstar. Theatre owners are grappling with the fear that OTT platforms will transform the entire cinema experience and that people will not return in the same numbers as before the crisis.
OTT or over-the-top services are called OTT because they stream media to viewers over the internet. OTT platforms are Internet-based streaming services that provide you with content such as movies, television series, documentaries, etc. An OTT service uses an internet connection to play a TV show or film.
Since many OTT services operate on a paid subscription basis, a large number of advertisements and tiered packages allow users to pay for an ads-free experience. On an OTT platform, you can watch the content without advertisements and this gives users a good experience as they can watch the video content for a limited time. As these are films that benefit from an ad-free environment, people can watch films at the right time and in the comfortable place of the platform they use most.
There are several OTT providers in India, with Netflix, Amazon, Disney + and Hotstar making up the majority of users. However, there are several in-house vendors such as Voot, SonyLiv, Zee5, Erosnow and Altbalaji that compete with them and have made a solid impression on the market. Young and urban audiences have access to OTT content providers and they subscribe to them and enjoy watching unlimited films on their own at a convenient time.
Netflix, Amazon, Hulu, YouTube and Hotstar have become buzzwords and people have access to them all. You can watch broadcast videos (traditional cable or satellite television) or stream them over the Internet. Popular OTT providers include Netflix, Amazon Prime Video and Hulu.
On the other hand, OTT content also provides advertisers the opportunity to benefit from addressable advertising that can be personalized to play different ads to different viewers based on demographics and interests. Addressable advertising on OTT allows you to target consumers for maximum engagement. In many ways, OTT platforms and movie theaters help each other by competing with each other, by pushing viewers to want more content from each other.
The advent of OTT has made watching movies more convenient, accessible and affordable for a broader user segment. Film producers have recognized that OTT release platforms provide access to a larger and broader audience for smaller budget films without big stars. Entertainers, advertisers and marketers use the OTT platform to show new films as well as advertising products and services via live video streaming.
We can enjoy OTT content from the comfort of our sofa, on our journey or even in bed. Just as a few years ago we watched movies, today we watch movies on our TV in the cinema, today we can watch them on our mobile or smart TV, in the comfort of our homes or on various OTT platforms. With different Ott platforms, you can enjoy different types of content on two OTT platforms and content for different movies is available on more than one Ott platform.
There are positive and negatives of streaming platforms for cinema releases as many independent production houses restrict their choice of cinemas to streaming services depending on film type and niche audience. OTT Platform Movie Release is another game that allows content creators to follow their unique strategy and stand out from the crowd. Films released on streaming platforms can attract international attention and viewers without the additional efforts of filmmakers.
OT, an online streaming platform, intends to publish films about its series by creating a series of short films so that cinemas are not damaged by the fact that they are closed during the Corona period. The pageantry and glory of the cinema release is approaching and OTT platforms are stealing the thunder from cinemas, which has sparked a debate in the film industry about high decibels. The OTT platform option seems to have become the only option for film producers in this unprecedented era.
Nowadays, when a film is released on OTT, the OTT rights generate 80 percent of the revenues and the satellite rights 20 percent of the profits. It is said that a filmmaker with an OTT release can make a profit of Rs 10 crore. In a direct OTA release, the OTA rights account for the entire revenue (80 percent), while the satellite rights contribute 15-20 percent depending on the movie, " said Shailesh Kapoor, founder and CEO of Ormax Media, a media consulting firm.
Many film producers and production companies believe the OTT post-crisis release platform will become an integral part of their business model. Small and medium-sized films will benefit from OTT releases because they generate certain revenues, but there is a downside risk if they fail at the box office, said Shailesh Kapoor, founder and CEO of Ormax Media, a media consulting firm. Even if a movie that is to be released in cinemas decides to release in OTA cinemas it will never amass the kind of revenue it had before, and in my opinion OTA platform is much more lucrative, said Mohan Umrotkar, CEO of the Carnival Cinema multiplex chain.
To compensate for the loss of delayed films in this unprecedented time, film producers see OTT as the only platform that can reduce their losses. However, content creators and film producers are not fearless enough to think of new ideas to recoup the cost of selling their rights on OTT video platforms.