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Arla, Schulstad and Kellogg's see no customer flight despite gloomy savings report | Money | DR Although prices are rising, several large manufacturers say that customers have not turned their backs on them. Well-known brands collect dust on store shelves, while customers increasingly go for their own products. • But it is not one that has been noticed at the breakfast giant Kellogg's. The company writes in an email to Nyheder.- At Kellogg's we do not experience a decrease in the demand for our products, it sounds in the answer. Nor at the bread producer Schulstad do you see black clouds hanging over the products sold as Schulstad's own products.- On bread, we can not see it right now, writes communications employee Stine Claussen in an email. The same message comes from director Svend Schou Borch from Atria, who among other things produces under the 3-star brand. a concern that this will happen, he says. At the dairy giant Arla, they are closely following the development of sales, but even here they do not see mass flight from the products that Arla sells under its own name. This is not the general picture seen across the entire portfolio of Arla brands, writes communications employee Carina Østergaard in an email. Today, many celebrities have both their own, while delivering products that set a different and sometimes also their At Salling Group, which owns Bilka, Netto and Føtex, it is the series, ØGO and Salling's own name, that label. But while during the corona pandemic there was full pressure on the ability to make money on more expensive food products, so has in recent months offered sharp price increases that have turned the gaze more towards discount. Jensen is about the public wanting to push, so it is and not the retail chains that end up with the bill for the rising prices and costs. - It is an expression that it is hard times out there . The competition has just gotten tougher.- Everyone is under pressure on earnings because costs have risen. And then try to push down because they can, says Niels Jensen. According to him, future price increases are inevitable, because the prices have "increased massively". - We are up against massive price increases, which my members just have to go through, because otherwise risk not being able to survive, says Niels Jensen. What do you say to those who fear that prices are currently being pushed unnecessarily because you have a good excuse to do so? - There is no one who sits in greed and tries to get price increases. They try to get such a large share of their cost increases covered, but they are always behind, says director of MLDK Niels Jensen. If you are interested in following the current consumer prices, you can be updated by clicking on the overview below: