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Not seen before in Denmark: Nike opens special mega store in Copenhagen | BT Samfund - www.bt.dk The world's largest shoe manufacturer does not go for small shoes. On the contrary, Nike will open a new 'flagship store' in Copenhagen. The store is the first of its kind in Denmark and also Nike's first physical store opening since the pandemic took hold. Nike is moving into 725 square meters in a newly renovated building on one of Copenhagen's busiest shopping streets - more specifically on Købmagergade. This is stated in a press release from the global real estate company Hines, which leases the premises to the American sports giant. Nike's new 'flagship store' will be part of The Trinity Quarter - a newly developed neighborhood that offers shopping and relaxation at the northern end of Købmagergade near Rundetårn. Here, the area's historic buildings have been restored and their cultural heritage tried to be highlighted, it reads. Tomer Czapnik, CEO of Nike NSP (Nike Stores Partnered, ed.), Looks forward to welcoming Danish customers and international tourists to the new 'flagship store'. The upcoming Nike 'flagship store' will be opened in the building here on Købmagergade in the heart of Copenhagen. Photo: PR photo »We are really looking forward to opening our first Nike store in Denmark on such a prominent shopping street in Copenhagen. Hines' vision and commitment to creating a unique destination has been an important factor in our decision when we chose these premises, "says Tomer Czapnik in the press release. The historic buildings on Købmagergade have already been transformed into a 243-room hotel run by 25hours Hotels, which has just opened, as well as retail shops and apartments. Nike's 'flagship store' will be built in the same tone, it sounds. "When Nike chooses to have their new store right here, we also see it as a clear signal that the strongest brands still have an appetite for prominent positions in Europe's retail streets," said Paul White, chief executive officer and fund manager for the Hines European Value Fund (HEVF), in the press release. Nike's upcoming 'flagship store' opens in September. A survey in 2020 from the analysis company YouGov showed that Nike is the clothing brand that Danes overall have the best overall impression of. ABROAD Media: UKRAINE ABROAD Sport ABROAD SPORT ABROAD SPORT sport BERLINGSKE WEEKENDAVISEN sport indictment ukraine indictment Berlingske Media A / S Pilestræde 34 DK-1147 Copenhagen KTlf. +45 33 75 75 33 CVR.no .: 29 20 73 13