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Netflix with big change: Now there are commercials | BT Film, TV and Streaming - www.bt.dk Select film or series and press play. This has always been the case when choosing what to watch on Netflix. But now the streaming service warns that you might be able to pick up a cup of coffee before the movie starts. For in an interview with, the CEO of Netflix, Reed Hastings, reveals that there will be commercials on the streaming service. He says this after the product manager, Greg Peters, has said that there will be price differences on different subscriptions. ‘Those who have followed Netflix know that I have been against commercials. On the other hand, I like the simplicity of subscriptions, "says Reed Hastings. But now the CEO acknowledges that it is necessary to introduce advertising on the streaming service. Reed Hastings says that a possible solution could be to create price differences in subscriptions so that those who pay the least must have advertisements in their package. Thus, it may be up to the consumers whether they want advertising or not. "If you do it in a way that consumers who are fine with advertising pay a smaller price, then I think everyone is satisfied," says Reed Hastings. It is unclear when exactly the change will take effect, but Reed Hastings says it may come within the next few years. Jakob Illeborg B.T.s verdict Be good at your home SPORT ABROAD B.T.s verdict Review confirms New claim: Expert warns How I did Handball Big mystery abroad Shock accusation sounds alarm: While you slept ABROAD Berlingske Media A / S Pilestræde 34 DK-1147 Copenhagen KTlf. +45 33 75 75 33 CVR.no .: 29 20 73 13